BREAKING INTO COMMERCIAL PHOTOGRAPHY WEBINAR
In this exclusive two-hour webinar Clay Cook will discuss tactics to slowly transition from working in the retail industry to the commercial industry as well as answering all questions. If you're stuck photographing weddings or headshots and tired of shooting portrait photography at high volume, than this is the webinar for you. Each registrant will be provided a video download to view the webinar at a later time. This webinar will be setup in a high-quality private video conference via Zoom. Once you register you'll be provided a private link to join the conference.
Date: Wednesday, April 6, 2022
Time: 1:00pm - 3:00pm EST USA
Investment: $99
On-Demand Download: Yes
WHAT CLAY WILL COVER
Retail vs. Commercial
Situation Analysis
Branding & Identity
Defining a Style
Developing a Marketable Portfolio
In this webinar download Clay Cook will discuss tactics to slowly transition from working in retail photography to commercial photography.
PRICING COMMERCIAL PHOTOGRAPHY WEBINAR
In this exclusive two-hour webinar Clay Cook will discuss real world commercial photography pricing including licensing, estimating, bidding, negotiation as well as what to do when the bid is awarded. Clay will also discuss contracting, language and developing a treatment. Each registrant will be provided a video download to view the webinar at a later time. This webinar will be setup in a high-quality private video conference via Zoom. Once you register you'll be provided a private link to join the conference.
Date: Wednesday, April 13, 2022
Time: 1:00pm - 3:00pm EST USA
Investment: $149
On-Demand Download: Yes
WHAT CLAY WILL COVER
Understanding a Commercial Production
Understanding Licensing
Understanding Fees
Understanding Crewing and Expenses
Building an Estimate
Contracting and Language
Negotiation
Developing a Treatment
In this webinar download Clay Cook will discuss real world commercial photography pricing including licensing, estimating, bidding, negotiation as well as what to do when the bid is awarded. Clay will also discuss contracting, language and developing a treatment.
MARKETING COMMERCIAL PHOTOGRAPHY WEBINAR
In this exclusive two-hour webinar Clay Cook will reveal his four tier marketing strategy, including branding, contact lists, social media, directories, one sheets, cold email, newsletters, promos, leave behinds, reviews, meetings, gifting and most importantly client relationships. Each registrant will be provided a video download to view the webinar at a later time. This webinar will be setup in a high-quality private video conference via Zoom. Once you register you'll be provided a private link to join the conference.
Date: Wednesday, April 20, 2022
Time: 1:00pm - 3:00pm EST USA
Investment: $149
On-Demand Download: Yes
WHAT CLAY WILL COVER
Retail vs. Commercial
Situation Analysis
Branding & Identity
Developing a Marketable Portfolio
4-Tier Annual Marketing Strategy
Developing A Marketing Budget
Understanding Analytics
In this webinar download Clay Cook will reveal his four tier marketing strategy, including branding, contact lists, social media, directories, one sheets, cold email, newsletters, promos, leave behinds, reviews, meetings, gifting and most importantly client relationships
If you're interested in lighting, camera technique or color grading, I highly recommend my Fstoppers tutorial on "Fashion and Editorial Portrait Photography," which dives into the world of lighting, retouching and shooting for magazines.
WHY I COACH
I think it's important for every learner to understand the "why behind the what." The easy answer is probably the same for every teacher, consultant and professor, it's rewarding to see the success of other people based upon your curriculum and education. The complex answer is much deeper. Through education and a career in photography, I've seen the industry change. The rise of technology has introduced an evolution of storytelling and photography. Both positive and negative changes.
We all shoot photography to preserve a memorable moment in time, as a record that will eventually tell the narrative of our lives. Photography is storytelling, it’s the new written word, because sharing and viewing that narrative is so clear and simple. We are all photographers. It is estimated that we will take 1.2 trillion pictures worldwide in 2020. This number will grow by 10% in 2021. By the end of the day, there will be around 95 million pictures uploaded to Instagram and 300 million to Facebook.
A picture is powerful. A picture has the ability to convey character, emotion, perception and a message through light, expression, position and place. Everyone is shooting photography, everyday. So, it’s our duty to start telling stories through photography. It’s our duty to do our best to be real and diverse such a loud digital climate. It’s our responsibility to be the liaison between the person in front of the lens to the person in front of the smartphone, computer or print. As photographers, we have to educate, communicate, manifest and recount.
When I started photography, I was selfish. I started photography with an un-biased eye, but an eye that only cared about me. An eye that didn’t care who or what was in the picture as long as it had great lighting, great composition or perfect pose. I didn’t truly understand the gift I yielded and the power of the tool I had been. With coaching, it's my mission to help each and every learner to become the artisan they want to be, therefore raising the standard of the industry and strengthening humanity through rich stories and better photography.